The designer of Just Bar packaging quite cleverly opted for a simplified brand image as a great way to communicate the purity of the treat inside of it. Bright colors were chosen to represent each of the different flavors; however, you'll notice that this is the boldest visual strategy employed.
Other than that, Jelena Grahovac included a transparent window in the snack bar wrapper to candidly show the consumer how the healthy flax and honey-based edible looks. To suggest one of the ingredients in the recipe, this window was made to the shape of a bee. All of the texture in Just Bar packaging is thus from the food itself. A simple typeface labels it with loopy letters, reminiscent of the insect's flight path.
Simplified Snack Packaging
Just Bar Branding Keeps its Image as Straightforward as its Ingredients
Trend Themes
1. Simplified Snack Packaging - An opportunity for brands to communicate the purity and simplicity of their products while using bold colors and minimal visual strategies.
2. Transparent Packaging - A trend where transparent windows are included in packaging, allowing the consumer to view the product inside, which can add value to the product.
3. Innovative Branding - A trend where brands opt for unique and creative ways to distinguish themselves from competitors.
Industry Implications
1. Food and Beverage - An industry where simplified snack packaging and transparent packaging can be utilized.
2. Health and Wellness - An industry where innovative and transparent packaging that showcases healthy ingredients can provide a competitive edge.
3. Design and Advertising - An industry where brands can leverage innovative branding strategies, such as minimal visuals and creative typography.