As fresh-pressed fruit and vegetables juices become more popular, there are a ton of juice packaging designs that start to look the same. However, this one from the TO BAZAKI juice bar in Greece sets itself apart by pouring its juices into glass jars rather than bottles.
The name of the juice bar, "TO BAZAKI," itself means "The Jar" in Greek, which makes the packaging choice seem like a smart one in terms of branding. Since freshly pressed juices are best kept in glass jars, this design ensure that it offers optimal freshness, yet sets itself apart from the many other juice bottles on the market. One of the most clever details on the jars is an uppercase "B," which is made to look like a glass with a straw in it.
Vegetable Juice Jars
TO BAZAKI's Juice Packaging Design Uses Jars Instead of Bottles
Trend Themes
1. Jar Packaging - Using jars instead of bottles for juice packaging provides an alternative, eco-friendly option and allows for unique branding opportunities.
2. Freshness Focus - Highlighting the importance of freshness with glass jar packaging can appeal to health-conscious consumers.
3. Custom Branding - Designing branded glass jar packaging allows for opportunities to stand out in a crowded juice market.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from utilizing jar packaging, particularly in the juice market.
2. Sustainability - Sustainability-conscious industries can explore glass jar packaging as an eco-friendly alternative to plastic or other materials.
3. Marketing and Branding - Marketing and branding industries can use unique packaging designs, such as glass jars, to differentiate products and increase brand recognition.