Coca-Cola decided not to wait for the rain to go away, and instead change the story for its new ad with pro-golfer Jordan Spieth. The ad, which was originally planned to be outside but was rained out, takes place inside Spieth's trailer. He is seen practicing various trick shots to pass the time while it pours outside.
It's hard to imagine the outdoor ad being more entertaining than the spontaneous indoor one. Jordan Spieth manages to make shots into an ice bucket and the cupholder, although he does miss his shot into the Coca-Cola glass, all while sipping an ice-cold bottle of the soda. He even makes a hole-in-one shot through his open trailer window into the hole of the golf-course they're seemingly meant to be shooting the actual commercial on instead.
Spontaneous Soda Ads
Coca-Cola's Ad With Jordan Spieth Takes a Creative Turn
Trend Themes
1. Spontaneous Advertising - Opportunity for brands to create unique and entertaining ads by embracing unexpected circumstances.
2. Indoor Marketing - Increasing use of indoor spaces for creative and eye-catching advertising campaigns.
3. Brand Integration - Integration of brand elements into everyday situations to enhance consumer engagement.
Industry Implications
1. Beverage - Beverage companies can explore innovative ways to showcase their products and engage consumers through spontaneous advertising.
2. Sports and Entertainment - The sports and entertainment industry can leverage indoor spaces to create captivating marketing experiences for audiences.
3. Advertising and Marketing - The advertising and marketing industry can explore new strategies for brand integration in unconventional settings to grab consumer attention.