The iconic soda brand Jones Soda Co. is now venturing into the pet category with the launch of Jones Craft Dog Soda. These dog-friendly sodas created with veterinarians and dog owners feature all-natural human-grade ingredients and pet-pleasing flavors like Chicken and Beef. Just in time for the holidays, the brand will also be introducing Turkey and Gravy, which mimics the unusual limited-edition soda created for human enjoyment a few years back.
The humanification of pets is leading pet owners to seek products that mirror human experiences to enhance their companions' well-being and bond with them on a deeper level. This shift stems from a desire to provide pets with higher-quality, enjoyable experiences akin to those humans value, fostering a stronger emotional connection and addressing their evolving role as integral members of the family unit.
Dog-Friendly Sodas
Jones Craft Dog Soda Hydrates Dogs with All-Natural, Human-Grade Ingredients
Trend Themes
1. Humanification of Pets - The humanification of pets is leading pet owners to seek products that mirror human experiences to enhance their companions' well-being and bond with them on a deeper level.
2. Pet-owner Emotional Connection - The desire to provide pets with higher-quality, enjoyable experiences akin to those humans value fosters a stronger emotional connection and addresses their evolving role as integral members of the family unit.
3. Dog-friendly Innovations - Dog-friendly sodas with all-natural, human-grade ingredients offer a disruptive opportunity to cater to pet owners seeking unique and enjoyable experiences for their dogs.
Industry Implications
1. Pet Food and Beverage - The pet food and beverage industry can tap into the trend of humanification of pets by developing products that mirror human experiences to enhance pet companions' well-being.
2. Pet Health - The pet health industry has an opportunity to create products that foster a stronger emotional connection between pet owners and their companions and address their evolving role as integral members of the family unit.
3. Pet Accessories - The pet accessories industry can explore innovative products like dog-friendly sodas with all-natural, human-grade ingredients to cater to pet owners seeking unique experiences for their dogs.