The JFKTurtles Twitter account was started once 150 turtles were spotted in New York City’s JFK airport a few weeks ago.
Said to be inspired by the Bronx Zoo Cobra Twitter account, the JFKTurtles account is causing laughs. The turtles were residing on the JFK Tarmac, stopping many flights from going out. The account has managed to add a comical viewpoint to the situation.
As far as the JFKTurtles Twitter claims, "So Steve was like 'Frogger is cool. Let’s try that.' 12 hours later and here we are. What a day!"
Implications - By making light of newsworthy situations, people are able to feel a release of tension about the subject. Through doing this, the viewers see that the situation may be blown out of proportion and instead, should just have a laugh about it.
Tweeting Tortoises
The JFKTurtles Twitter was Inspired by the Reptiles on the Airport Tarmac
Trend Themes
1. Humor-based Social Media - Developing social media campaigns that add a comical viewpoint to newsworthy or serious situations creates brand awareness, engagement, and helps to release tension around the subject.
2. Airport Wildlife Tracking - Developing a system or tool to track and manage airport wildlife, improving airport safety and security for both passengers and animals.
3. Real-time Event Monitoring - Developing tools to monitor real-time events and provide the public with a humorous yet informative play-by-play, creating a new form of social media entertainment during unexpected events.
Industry Implications
1. Marketing and Advertising - Developing campaigns that add a humorous spin to current newsworthy events and promote brand awareness and engagement.
2. Animal Control and Wildlife Management - Developing tools and systems to track wildlife on airport tarmacs and other high-risk areas and providing a safe and humane solution for both humans and animals.
3. Social Media and Entertainment - Developing innovative ways to bring new social media entertainment to the public, such as real-time event monitoring and humorous commentary during unexpected events.