Australian artist Jessie L. Pittard has found an alternative use for maps. Instead of keeping road guides bound to the interiors of car doors, Pittard has merged them with a collection of indigenous plants native to Melbourne.
Pittard's breathtaking assortment of flora pop in and out of grids displaying street names and intersections. By extending the charts beyond the confines of the books, she is speaking to the way in which nature interacts with boulevards, lanes and highways, each one surrounded by both flora and fauna.
For those interested in learning more about the origins of the indigenous plants selected by Pittard, she has also produced an accompanying handmade book that provides details on the shrubs. Those who follow her work will thus gain a lesson in Australian vegetation.
Floral Map Installations
The Jessie L. Pittard Displays Merge Road Guides with DIY Art
Trend Themes
1. Indigenous Plant Displays - There is a trend towards incorporating indigenous plants in art displays and installations, providing an opportunity for plant nurseries and landscape designers to collaborate with artists.
2. Mixed Media Art - There is a trend towards merging unconventional materials with art, creating opportunities for artists and manufacturers to collaborate and produce unique products.
3. Nature-inspired Maps - There is a trend towards incorporating nature into map designs, providing an opportunity for cartographers and designers to collaborate and produce creative and environmentally conscious maps.
Industry Implications
1. Art - Artists have an opportunity to collaborate with plant nurseries and landscape designers to create unique installations incorporating indigenous flora, providing new revenue streams and exposure to different audiences.
2. Manufacturing - Manufacturers can collaborate with artists to produce mixed-media art using unconventional materials, providing new production opportunities and unique product offerings.
3. Cartography - Cartographers and designers have an opportunity to create nature-inspired map designs that consider the interaction between urban areas and their surrounding landscapes and promote environmental awareness and conservation efforts.