Jeremy Gutsche, our Chief Trend Hunter appeared today on CityTV's Breakfast Television. This was the second time that Jeremy's been on on BT, the biggest morning show in Toronto.
He was talking about Trends in 2009, focusing on the top 5 'feel good' trends that we'll see during the credit crunch.
For more information, check out our Top 20 Trends in 2009 video.
Implications - Morning programming can be one of the most heavily watched by business professionals who are looking to start their day off with the latest news. Companies who advertise during these hours, or perhaps appear on breakfast programming will be most likely to appeal to an educated, professional audience just as this Trend Hunter segment does.
CityTV Breakfast Television: Jeremy Gutsche on the Top 5 'Feel Good' Trends of 2009
CityTV Breakfast Television: Jeremy Gutsche On The Top 5 'Feel Good' Trends Of 2009
Trend Themes
1. Feel Good Trends - The rise of 'feel good' trends during the credit crunch presents opportunities for businesses to tap into consumers' desire for positivity and happiness.
2. Morning Programming - Morning programming provides a prime advertising space for companies looking to reach a professional audience and start their day off with up-to-date news.
3. Top Trends in 2009 - Identifying and capitalizing on the top trends of 2009 can give businesses a competitive edge during challenging economic times.
Industry Implications
1. Advertising - Advertising during morning programming can help companies target an educated, professional audience and increase brand awareness.
2. Television Production - Producing morning programming segments focused on trends and current news can attract a large viewership and generate advertising revenue.
3. Market Research - Conducting market research to identify the top trends of a specific year can provide valuable insights for businesses seeking to align their products or services with consumer preferences.