Beverage label Pepsi introduced the specially created J-Cola for Japan. Japan is a place that delivers a wide variety of novelty beverages and sodas and the latest J-Cola was created specifically for "heavy" soda consumers. Pepsi conducted research by asking more than 100 Japanese cola consumers what they desire most from their drinks. The label followed this research by working alongside beverage maker Suntory in producing an even deeper edition of Pepsi with an elevated aftertaste.
Pepsi J-Cola offers a variety of sodas such as the Zero and Midnight iterations with its own type of flavor. This new cola claims to have a blackcurrant aroma and the brand suggest that the drink should be consumed in the evening. Additionally, the J-Cola packaging details take on a Japanese Katsushika Hokuto Ukiyo-e style.
Refreshing Collaborative Colas
Pepsi J-Cola Was Created Specifically for Heavy Cola Drinkers
Trend Themes
1. Novelty Beverages - Opportunity for beverage companies to create unique and innovative drink options that cater to specific consumer preferences.
2. Elevated Aftertaste - Potential for brands to develop products with enhanced flavor profiles to appeal to discerning consumers seeking a more intense soda experience.
3. Cultural Packaging - Chance for brands to incorporate culturally inspired packaging designs that resonate with local consumers and stand out on shelves.
Industry Implications
1. Beverage Manufacturing - Cola companies can explore the creation of new beverages with unique flavors and aftertaste to attract heavy soda drinkers.
2. Flavor Innovation - Opportunity for flavor development companies to collaborate with beverage makers in creating beverages with distinctive and elevated taste profiles.
3. Packaging Design - Design agencies can work with beverage brands to create culturally-inspired packaging that appeals to local consumers and builds brand recognition.