The Jalapeno Ranch Water is back for a limited-time 30-day offer. Launched by Ranch Rider Spirits, Texas' number one premium spirit-based seltzer brand, the spicy flavor is back by popular demand. The seltzer's recipe remains simple; made with straightforward ingredients such as sparkling water, freshly squeezed lime, real jalapenos, and authentic reposado tequila sourced from Jalisco, Mexico, the drink offers a refreshing spice.
The beverage is canned in Ranch Rider's Dripping Springs Distillery and crafted with a 48-hour small-batch cold brew. The brand focuses on delivering transparently-made products that consumers can trust and rely on for an authentic flavor. Ranch Rider's Jalapeno Ranch Water boasts only 119 calories and 0.4 grams of sugar per can.
Simple Spicy Seltzer Launches
Ranch Rider Spirits Relaunched its Jalapeno Ranch Water
Trend Themes
1. Spicy Seltzer - Brands can innovate by offering unique and bold flavor combinations in the seltzer category, such as spicy variations.
2. Premium Canned Cocktails - There is an opportunity to capitalize on the growing demand for premium and authentic canned cocktails, using high-quality and transparently-sourced ingredients.
3. Small-batch Cold Brew - Crafting beverages with small-batch and cold-brew methods can offer a unique and high-quality experience for consumers.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can benefit from offering more premium and unique canned cocktail options to reach consumers interested in trying new flavors and products.
2. Soft Drinks - Soft drink manufacturers can expand into the seltzer category with unique and bold flavor combinations to cater to consumers looking for healthier and more flavorful options.
3. Food and Beverage Manufacturing - Manufacturers can innovate their production processes by incorporating small-batch and cold-brew methods to create high-quality and authentic products that consumers will trust.