Jägermeister has recently announced a collaboration with the Pantone Color Institute to redefine and standardize its core brand colors. This partnership has resulted in the creation of two new colors, "Herbal Green" and "Culture Orange," which now form the visual identity of the renowned herbal liqueur. The collaboration includes the release of limited edition design packs featuring these colors. Each pack contains a monochrome bottle with a matte finish and a Pantone color label, deliberately omitting front or back labels to emphasize a minimalist design. The green edition includes an exclusive stag’s head spout, while the orange edition features a 1:43 scale model of a Jägermeister race car.
The limited edition packs will be available in select Jägermeister online shops and travel retail starting September 9, 2024, with only 560 packs produced in each color. Additionally, a commercial edition of the 0.7-litre Jägermeister bottle in "Herbal Green" or "Culture Orange" will be available in select markets from October 2024. This collaboration aims to capture the duality of Jägermeister’s brand identity, with "Herbal Green" representing the brand’s heritage and natural ingredients, and "Culture Orange" symbolizing its passion for community and celebration.
Color-Inspired Spirit Packagings
Jagermeister is Working with Pantone on its Limited-Edition Set
Trend Themes
1. Pantone-branded Alcohol Bottles - Collaborations with Pantone on limited-edition alcohol packaging offer a unique aesthetic that appeals to design-conscious consumers.
2. Minimalist Spirit Packaging - The use of monochrome bottles with matte finishes and minimal labels highlights a growing trend towards minimalist packaging in the beverage industry.
3. Color-centric Brand Identity - Introducing new brand-specific colors such as 'Herbal Green' and 'Culture Orange' represents a trend of using color to deepen brand identity and customer connection.
Industry Implications
1. Alcoholic Beverages - The collaboration between Jägermeister and Pantone showcases the potential for innovation in alcohol branding and packaging.
2. Design and Branding - Integrating Pantone's expertise with traditional branding efforts underscores the impact of professional design services on consumer products.
3. Travel Retail - The exclusive availability of limited-edition packs in travel retail highlights opportunities for unique offerings in duty-free and specialty retail markets.