In the last year, a high number of consumers in the UK have committed to adopting or exploring plant-based diets and with the start of a new year, many more will likely be trying out the lifestyle in honor of "Veganuary"—as such, Pizza Hut UK launched a loaded jackfruit pizza.
On January first, Pizza Hut introduced its newest Vegan Pizza with BBQ Jackfruit as one way for consumers to "cheat on meat." The pizza is topped with barbecue jackfruit, sweetcorn, red onions, peppers, tomato sauce, a cheese alternative and a barbecue sauce.
One of the other new vegan-friendly menu options now available at Pizza Hut is the Vegan Jack 'N' Ch**se Pizza, as well as the classic Vegan Margherita and Veggie, all of which are branded for consumers who are "vegan, veggie, pescatarian, flexitarian, anything-else-atarian."
Plant-Powered Jackfruit Pizzas
Pizza Hut UK's Jackfruit Pizza Helps Consumers "Cheat on Meat"
Trend Themes
1. Plant-based Diets - Opportunity to develop innovative and delicious plant-based alternatives to traditional meat-based dishes.
2. Veganuary - Opportunity to create specialized products and campaigns to cater to the growing number of consumers who participate in Veganuary.
3. Vegan-friendly Menu Options - Opportunity to expand plant-based offerings on menus to attract and cater to the increasing number of consumers adopting a vegan lifestyle.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore and invest in plant-based products and alternatives to meet the growing demand for vegan options.
2. Fast Food - Fast food chains can seize the opportunity to introduce plant-based alternatives and menu options to cater to the rising number of individuals adopting vegan and plant-based diets.
3. Hospitality - Hotels, restaurants, and catering services can incorporate plant-based options into their menus to accommodate the preferences of customers following a vegan or plant-based diet.