With entrées like Korean Chicken BBQ and Peppercorn Steak Tips, Kevin's Natural Foods makes it easy for families to get nutritious, high-quality meals on the table in minutes. Although many quick-cooking meals often come at the cost of ingredient quality, the brand crafts entrées and sauces with zero refined sugar, artificial ingredients, grains, soy, antibiotics or hormones.
To help families prepare for the busy back-to-school season, Kevin's Natural Foods teamed up with Alyson Hannigan to bring awareness to "the annual outbreak of "Irritable Parent Syndrome" (IPS)," with symptoms including last-minute dinner preparation, overwhelming piles of dishes, mindlessly staring into the fridge and feeling tempted to order takeout.
In the fight against IPS, Kevin's Natural Foods is giving away free meals for an entire school year to five families.
Five-Minute Family Meals
Kevin's Natural Foods Helps Families Conquer "Irritable Parent Syndrome"
Trend Themes
1. Quick-prep Gourmet Meals - Combining convenience with high-quality ingredients, these meals redefine the concept of fast food for health-conscious families.
2. Celebrity-endorsed Family Campaigns - Using well-known personalities to promote healthy food options taps into consumer trust and aids in raising awareness about common family issues.
3. Health-conscious Ready-made Foods - Offering pre-made meals free from refined sugars and artificial ingredients addresses growing consumer demand for nutritious and convenient options.
Industry Implications
1. Food and Beverage - Innovative brands emphasize clean-label ingredients to attract health-conscious consumers seeking convenient meal solutions.
2. Marketing and Advertising - Leveraging celebrity partnerships to highlight relatable family struggles creates impactful and memorable marketing campaigns.
3. Health and Wellness - Ready-made meals with a focus on natural ingredients resonate with the increasing public interest in maintaining a balanced diet despite busy schedules.