After first launching its Irish Cream Cold Brews last year, Starbucks is reviving the limited edition menu item in time for the holiday season.
The drink is made using Starbucks Cold Brew coffee, which is combined with its Irish cream syrup, and poured over ice. It's then topped with a layer of frothy vanilla sweet cream cold foam, and lightly dusted with cocoa powder. The Irish Cream Cold Brew will be available for a limited time throughout Starbucks locations in the United States and Canada.
The company will also be providing complimentary coffee to frontline workers throughout the month of December in response to the recent rise in COVID-19 cases. Frontline workers can take advantage of the promotion at participating locations throughout the US to receive a free tall brewed coffee.
Revived Irish Cream Cold Brews
Starbucks is Brining Back Its Irish Cream Cold Brews
Trend Themes
1. Limited Edition Menu Items - Starbucks' revival of its Irish Cream Cold Brew demonstrates the trend of offering limited edition menu items to drive customer excitement and sales.
2. Complimentary Offers for Frontline Workers - Starbucks' provision of complimentary coffee to frontline workers highlights the trend of businesses showing appreciation and support for essential workers amidst the COVID-19 pandemic.
3. Cold Brew Coffee - The use of Starbucks' Cold Brew coffee in its Irish Cream Cold Brew showcases the trend of the growing popularity of cold brew as a preferred coffee brewing method.
Industry Implications
1. Food and Beverage - The revival of limited edition menu items presents an opportunity for food and beverage companies to create buzz and attract customers through seasonal offerings.
2. Hospitality - Providing complimentary offers to frontline workers is an innovation opportunity for the hospitality industry to build goodwill, strengthen brand loyalty, and contribute to the community during challenging times.
3. Coffee and Cafe - The use of cold brew in specialty coffee drinks like the Irish Cream Cold Brew presents opportunities for coffee and cafe establishments to offer unique and trendy beverages to cater to customers' evolving preferences.