As part of a series of Telekom Street Gigs, artist Ed Sheeran will be looking to his fans on Instagram for help creating an interactive music video. The "InstaConcert" by Deutsche Telekom will have Sheeran climb to a stage over 9,700' above sea level atop Zugspitze, Germany's highest mountain.
Concert-goers are encouraged to capture as much video content as they like, plus share and tag it with #EdInstaConcert. After the event has concluded, the event will live on through the interactive video created from fan-captured footage. This is a unique way to make everybody feel a part of the experience, whether fans are helping to share content on social media, capturing live footage or for those who couldn't make it to the top of the mountain in Germany, simply watching the video after it has all concluded.
Interactive Concert Experiences
Ed Sheeran's InstaConcert Has Fans Make an Interactive Music Video
Trend Themes
1. Interactive Music Videos - Creating interactive music videos through fan-captured footage can revolutionize the music industry and engage fans in new and exciting ways.
2. Crowdsourced Content Creation - Leveraging user-generated content in the form of crowdsourced videos can enhance brand experiences and build a sense of community.
3. Virtual Concert Experiences - Bringing the concert experience to fans through virtual platforms opens up new possibilities for accessibility and global reach in the music industry.
Industry Implications
1. Music - The music industry can explore opportunities to create immersive and interactive experiences by involving fans in the content creation process.
2. Social Media - Social media platforms can support the trend of fan involvement by providing tools and features to facilitate the sharing and tagging of user-generated content.
3. Virtual Reality - The virtual reality industry can play a key role in developing platforms and technologies that enable virtual concert experiences, expanding the boundaries of live music performances.