It's common to see Instagram food photos of yummy-looking breakfasts, lunches, dinners and everything in between, but not everyone is fortunate enough to have meals like this.
To give people a bit of a reality check, the Ábaco Food Bank set up an Instagram campaign that showed the reality of what a large population of Columbians must resort to eating on a daily basis. Instagram accounts were set up and posted pictures of highly unappetizing meals like fish water or scraps of food found in the trash. A site was set up for the #MealForShare campaign, where people could view these meals and "purchase" them for however much they would like. This served as a symbolic donation and with that money, the Ábaco Food Bank was able to dish out 185,000 tons of much more appetizing food.
Unappealing Food Share Campaigns
The #MealForShare Instagram Food Campaign Serves Up Better Eats
Trend Themes
1. Realistic Food Campaigns - Opportunity for organizations to create campaigns that show the reality of food insecurity and encourage donations.
2. Social Media Activism - Utilizing Instagram or other social media platforms to raise awareness and funds for charitable causes.
3. Alternative Donation Methods - Exploring new ways for people to contribute financially, such as purchasing symbolic meals through online platforms.
Industry Implications
1. Charitable Organizations - Opportunity for food banks and non-profit organizations to create innovative campaigns to raise awareness and funds for food insecurity.
2. Social Media - Potential for social media platforms to partner with charitable organizations and provide tools for users to donate and support causes.
3. E-commerce - Opportunity to develop online platforms and systems that facilitate alternative donation methods and contribute to charitable causes.