Crickers are being introduced on Kickstarter as "the cookie that can save the world," as the revamped chocolate chip cookie treats are actually made with cricket and chocolate protein. The nutritious cookies help to make the idea of eating insects more palatable to consumers in parts of the world who are unfamiliar with the sustainable source of protein.
These cookies are made with cricket, corn and chocolate and are said to provide "twice as much protein than conventional cookies and have 50% less sugar." As part of the crowdfunding campaign, Entofoods, the creators of Crickers are aiming to raise money to support the packaging, production and branding of the product.
The Entofoods team previously launched Totolines as its first product, a salty snack made with corn, chili and Mexican insects.
Chocolate Cricket Cookies
Cricker's Insect Cookies Put a Sustainable Spin on a Classic Treat
Trend Themes
1. Insect-based Foods - The rise of insect-based foods presents an opportunity for sustainable protein sources and innovative food products.
2. Crowdfunding Campaigns for Sustainable Food - Crowdfunding campaigns offer a platform for sustainably-focused food startups to raise funds and gather market interest.
3. Healthier Alternative Foods - Enticing consumers with healthier and sustainable protein snacks presents an opportunity for healthier alternative foods in the market.
Industry Implications
1. Food and Beverage - Food and beverage companies can seize the opportunity to innovate towards more sustainable and healthier alternatives to traditional snacks.
2. Sustainability - Crickers present an opportunity for sustainability-focused companies to invest and partner with sustainable food startups.
3. Crowdfunding Platforms - Crowdfunding platforms can leverage the success of sustainable and healthier alternative food campaigns to invest and support these startups.