Amorepacific's Innisfree store located in Samcheong-dong, Seoul has been dubbed ‘Gong Byeong Gon Gan,’ or ‘Recycled Bottle Store,’ demonstrating Amorepacific’s focus on sustainability, with "70% of the store’s structure built using 230,000 recycled cosmetics bottles." This aligns with the company’s broader initiative to transition to a more sustainable product life cycle, encompassing product development, packaging, retail, and recycling—so that all aspects of the brand's practices are impacted and driven by sustainability.
Additionally, Amorepacific has implemented measures to "reduce overpackaging, such as using smaller boxes for its products and an intention to swap out boxes and tape for paper packing tape and recycled kraft boxes." As such, this Innisfree store integrates recycled materials into both its exterior and interior design, including product displays and shelving. This approach reflects the company's efforts to reduce its environmental impact by creating retail spaces that incorporate sustainable materials and practices throughout the value chain.