While flavor pairings like cucumber mint and watermelon basil are not unheard of in the food world, Found offers a new way to indulge in these flavors with its sparkling infused drinks.
The branding on these bottled beverages remark that "The age of artificial is over." This claim is backed up by drinks that are made from a base of carbonated natural mineral water and pure infusions like elderflower and lemon.
In addition to enjoying these drinks "neat" by day, Found's website also includes a guide to turning these beverages into two-part "dirty" cocktails for night with the addition of gin, tequila or vodka. For additional sophistication, fresh herb, fruit or vegetable pieces can be used as garnishes to express the flavors of each infused drink.
Infused Sparkling Water
Found's Infused Drinks Enhance Naturally Sparkling Mineral Water
Trend Themes
1. Infused Sparkling Water - Consumers are seeking healthier alternatives to traditional soda and exploring creative flavors.
2. Natural Ingredients - The shift towards natural ingredients and away from artificial flavors and sweeteners is gaining momentum.
3. DIY Mixology - Consumers are interested in creating complex drinks at home and experimenting with new flavor combinations.
Industry Implications
1. Beverage - The beverage industry has an opportunity to produce and market healthy, natural alternatives to traditional soda with creative flavor profiles.
2. Hospitality - Restaurants and bars can expand their offerings by including sparkling infused drinks and hosting mixology classes.
3. Retail - Retailers can capitalize on the trend by curating a selection of infused drinks and offering DIY mixology kits for consumers to experiment with at home.