'Erewhon' is an all-natural grocery store in Los Angeles that is serving a range of infused beverage products as a result of Proposition 64—or the legalization of recreational marijuana use in the state. Now, consumers who visit Erewhon have the chance to add cannabis oil to coffee and smoothies that are ordered in-store, no medical card needed.
The cannabis oil that's being used as a supplement in beverages is CBD oil sourced from Charlotte's Web, which offers Everyday, Everyday Plus and Everyday Advanced hemp oil products. Unlike the chemical compound THC, CBD on its own provides the healing, mellowing benefits of hemp without the high.
Now that marijuana is becoming more widely accepted for recreational use, many food and beverage brands are taking the opportunity to reinvent familiar food and beverages with healthful new twists.
Cannabis Oil Coffees
Los Angeles' 'Erewhon' Serves Infused Beverages with Cannabis Supplements
Trend Themes
1. Infused Beverages - Creating infused beverages with cannabis supplements presents a disruptive innovation opportunity for the food and beverage industry.
2. CBD Oil - The use of CBD oil as a supplement in beverages opens up new possibilities for the wellness and health industry.
3. Reinventing Familiar Products - The trend of reinventing familiar food and beverages with healthful twists offers disruptive innovation opportunities for various industries.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the use of cannabis supplements to create unique infused beverages.
2. Wellness and Health - The wellness and health industry can leverage CBD oil as a supplement in beverages to provide new health benefits to consumers.
3. Recreational Marijuana - The legalization of recreational marijuana presents new opportunities for various industries to incorporate cannabis products into their offerings.