The three part 'In Case of Dandruff' print ad series from shampoo brand L'angelica shows that when you've got dandruff, your head may as well be a snow-covered slope, ready for a series of winter sports.
The ads lightly poke fun at snowy scalps, showing different hairstyles recreated as ski courses, showing various courses, skiers and ski lifts. Interspersed between the strands of hair are snowy white flakes that are a representation of none other than dandruff itself.
The ads are simple and straightforward, but instead of throwing in the towel, a small bottle of L'angelica dandruff shampoo is placed beside text that reads "in case of dandruff," for all those times you'd rather not have your head double as a winter resort.
Snowy Scalp Shampoo Ads
L'angelica Shampoo Advises You Break Out the Skis in Case of Dandruff
Trend Themes
1. Winter Sports-inspired Advertising - Opportunity for brands to incorporate winter sports themes into their advertising campaigns.
2. Humorous Dandruff Representations - Brands can use humor to portray dandruff in a lighthearted and relatable way.
3. Product Placement in Everyday Scenarios - Inclusion of product placement in unconventional settings to attract consumer attention.
Industry Implications
1. Beauty and Personal Care - Brands can create innovative shampoo and haircare products specifically targeting dandruff concerns.
2. Winter Sports and Outdoor Recreation - Opportunity for winter sports brands to collaborate with beauty brands for cross-promotion and advertising campaigns.
3. Marketing and Advertising - Agencies can explore creative ways to use humor and unconventional scenarios in their ad campaigns.