'I'm Outside' was created by Claire Owen Adams as a immunity-boosting mist that's made with outdoors enthusiasts in mind. After splitting much of her time between Jackson Hole and New York City, she started developing a product that would bring the benefits she experienced outdoors in.
Described as "forest bathing in a bottle," the mist can be applied to the face and body as a part of one's self-care ritual. With all-natural ingredients that include tree oil phytoncides, Vitamin D3, microalgae, and fulvic acid, I'm Outside leaves users feeling refreshed, recharged, and more balanced.
With the cold winter weather and COVID-19 safety measures keeping many indoors, I'm Outside helps take users back to the outdoors so that they can boost their mood and enjoy the benefits associated with spending time in nature.
Refreshing Forest Mists
'I'm Outside' Brings the Benefits of Being Outdoors Inside
Trend Themes
1. Immunity-boosting Mists - There is a growing market for immunity-boosting mist products that incorporate benefits of natural ingredients and allow to maintain good health amid hectic daily schedules.
2. Virtual Wellness Products - Online wellness products that offer a virtual experience of nature can disrupt the traditional personal care industry and open up options for people with limited access to outdoor spaces.
3. Natural Ingredients for Personal Care - The trend of incorporating natural, organic ingredients in personal care products providing sensory experiences is being increasingly popular as consumers want to feel more connected with nature in their daily life routine.
Industry Implications
1. Personal Care - The personal care industry can explore opportunities to incorporate natural ingredients to create products which offer the refreshing feeling of 'being outside' while staying indoors.
2. Wellness - Virtual wellness products incorporating natural ingredients can disrupt the wellness industry by offering affordable, accessible and eco-friendly alternatives to traditional wellness products.
3. Outdoor Recreation - Incorporating the benefits of being outdoors in personal care products might encourage an interest in outdoor recreation and stimulate the outdoor recreation industry's growth.