This IKEA FÖRNYAD collection has been created in collaboration with collette Creative Director Sarah Andelman along with Darcel Disappoints designer Craig Redman as a whimsical lineup of decor items.
The collection aims to celebrate the modern student lifestyle and includes captivating items that are characterized by vibrant color schemes with an expressive one-eyed cartoon character throughout. Launching in June, the collection is limited-edition and sure to delight younger shoppers seeking a quirky way to accent their dorm room or bedroom.
Creative Director for the IKEA FÖRNYAD collection Henrik Most spoke on the process behind the capsule designs saying, "Sarah is a pioneer in creating lifestyle retail experiences, and colette presented a back to school must have collection every year. Sarah has a wide network of influencers around the world. For this collaboration, she introduced us to Craig, known for his egg-shaped alter ego Darcel, with a lot of young, design-interested followers—our target group."
Whimsical Decor Retailer Collections
This IKEA FÖRNYAD Collection is Playfully Chromatic
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