Whimsical Decor Retailer Collections

This IKEA FÖRNYAD Collection is Playfully Chromatic

This IKEA FÖRNYAD collection has been created in collaboration with collette Creative Director Sarah Andelman along with Darcel Disappoints designer Craig Redman as a whimsical lineup of decor items.

The collection aims to celebrate the modern student lifestyle and includes captivating items that are characterized by vibrant color schemes with an expressive one-eyed cartoon character throughout. Launching in June, the collection is limited-edition and sure to delight younger shoppers seeking a quirky way to accent their dorm room or bedroom.

Creative Director for the IKEA FÖRNYAD collection Henrik Most spoke on the process behind the capsule designs saying, "Sarah is a pioneer in creating lifestyle retail experiences, and colette presented a back to school must have collection every year. Sarah has a wide network of influencers around the world. For this collaboration, she introduced us to Craig, known for his egg-shaped alter ego Darcel, with a lot of young, design-interested followers—our target group."
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