IKEA and Sonos are teaming up to produce a range of products that bring together "great design, music and sound" for the IKEA Home Smart collection.
When IKEA asked people what sound they associate with home, many people described that music is a must-have in their living space. As such, Björn Block of IKEA's smart home division notes that "together with Sonos we want to democratize music and sound in the home."
Although the collaboration has just recently been announced and there are few details on the music- and sound-focused products that will be created, the collaboration is set to arrive in IKEA stores as of 2019. As IKEA's Smart Home collection already includes wireless charging solutions, there is the potential for a new smart speaker system from Sonos to be added to its lineup of innovative home products.
Co-Branded Audio Electronics
IKEA and Sonos are Collaborating on a Collection of Sound Products
Trend Themes
1. Co-branded Audio Electronics - Opportunity for other retailers and electronics brands to collaborate on innovative audio products for the home.
2. Democratization of Music in the Home - Potential for new and affordable music and sound solutions to enter the market, making them accessible to a wider audience.
3. Expansion of Smart Home Product Lines - Disruptive innovation opportunity for companies to add new smart speaker systems to their existing range of innovative home products.
Industry Implications
1. Retail - Retailers can capitalize on the trend by collaborating with electronics brands to create co-branded audio products for the home.
2. Electronics - Electronics brands have the opportunity to collaborate with retailers and expand their product lines with innovative audio solutions for the smart home.
3. Smart Home - Companies in the smart home industry can leverage the trend by integrating new smart speaker systems into their existing product offerings.