After the success of its Caffe Latte flavor, Iconic Protein created Collagen Coffee, a line of 11-ounce canned coffee beverages that are enriched with 10 grams of grass-fed bovine collagen. The Mocha, Dark Roast and Salted Caramel varieties are not just enhanced with collagen but also plenty of other ingredients like MCT oil and functional mushrooms from Four Sigmatic. The non-dairy, zero-sugar beverages share 200 milligrams of caffeine and offer a convenient alternative to enjoying a cup of coffee.
These ready-to-drink canned coffee beverages are in line with consumer demand for caffeine-added, zero-sugar products with added functional benefits.
Iconic Protein's Collagen Coffee is also available as a powder that's sold by the tub.
Collagen-Enhanced Coffee Beverages
Iconic Protein Makes Mocha, Dark Roast & Salted Caramel Flavors
Trend Themes
1. Collagen-enhanced Ready-to-drink Beverages - Opportunity to disrupt the coffee and energy drink industries with a focus on functional ingredients like collagen and MCT oil.
2. Zero-sugar Functional Coffee Products - Opportunity to cater to consumer demand for products that offer both caffeine and functional benefits without any added sugar.
3. Powdered Collagen Coffee Mix - Opportunity to provide an alternative to canned coffee beverages that allows consumers to customize their coffee experience and add collagen to their favorite coffee drinks.
Industry Implications
1. Beverage - Opportunity for established and new beverage companies to cater to the expanding market for functional, ready-to-drink coffee products with added collagen and other functional ingredients.
2. Fitness and Wellness - Opportunity to provide an added health benefit to coffee drinkers with collagen-enhanced coffee products, which can be marketed to health-conscious and fitness-oriented consumers.
3. Retail - Opportunity to create new distribution channels for powdered collagen coffee mix products, targeting grocery and health stores, as well as online retailers.