As its name suggests, Jeni's Splendid Ice Creams' 'Pairings' ice cream collection is designed to be paired with different kinds of desserts like pies, cakes, cookies and cobblers.
The four-piece ice cream collection for pairing with different kinds of desserts includes varieties like Salty Caramel, as well as Darkest Chocolate, Ndali Estate Vanilla, both of which are made with fair trade ingredients. Jeni's even takes care to note that its Sweet Cream flavor is "wonderful stirred into a cup of hot black coffee."
With the rise of foodie culture, consumers have taken an interest in learning about how different food and beverage pairings have the potential to uplevel their meals. As a result, brands are launching products like wine that is specifically meant to be paired with pizza and beer snack sets that include nuts.
Complementary Ice Cream Collections
Jeni's Pairings Collection is to Be Eaten with Pies & Cakes
Trend Themes
1. Dessert Pairing - Opportunity for brands to create ice cream flavors specifically designed to complement different desserts.
2. Food and Beverage Pairing - The trend of consumers seeking out food and drink combinations that enhance their dining experience can be capitalized upon by developing specialized pairing products.
3. Foodie Culture - Increasing interest in foodie culture presents a disruptive innovation opportunity for brands to create unique and flavorful food and beverage combinations.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of pairing different products together to enhance consumer experiences.
2. Dessert and Baking - Dessert and baking industry can innovate and collaborate with ice cream brands to create new flavors that pair well with their products.
3. Hospitality - Hotels, restaurants, and cafes can offer curated dessert and beverage pairings to enhance their customers' dining experience.