Venturing out into public places requires wearing a face mask and Toronto design company Venque created the Hypermask Hoodie, which has a built-in mask of its own. Within the hood itself, there's a compartment so that the integrated mask can be tucked away when it's not in use. There's also a built-in eye mask that helps to block out light and give people the chance to enjoy a few moments of shut-eye on the go. The hoodie itself is made from high-performance fabric that's organically dyed without the use of harsh chemicals.
As the way people move through daily life in different ways, jackets, dresses, t-shirts and other pieces of apparel are being redesigned with integrated masks.
Mask-Integrated Hoodies
Venque's Hypermask Hoodie Has a Built-In Face Mask
Trend Themes
1. Redesigned Apparel with Integrated Masks - There's an opportunity for apparel brands to innovate by integrating masks into various types of clothing.
2. Functional and Sustainable Fabrics - The use of high-performance, organically dyed fabrics without harsh chemicals presents an opportunity for sustainable fashion brands.
3. Integrated Mask Accessories - Developing accessories, like Venque's built-in eye mask, that enhance convenience and functionality of masks can be a disruptive innovation in the fashion industry.
Industry Implications
1. Fashion and Apparel - Fashion brands can explore the integration of masks into their designs to meet changing consumer needs.
2. Textile and Manufacturing - Manufacturers of high-performance, sustainable fabrics have the potential to cater to the growing demand for functional and eco-friendly materials.
3. Health and Wellness - Companies in the health and wellness industry can expand their product offerings by developing innovative mask accessories that enhance comfort and convenience.