Some eagle-eyed fans recently noticed that the popular sandwich chain Jimmy John's has begun testing a new House-Made Chicken Salad & Bacon Sandwich at locations in Cartersville, Georgia.
The new sandwich offers a hearty take on a classic chicken salad recipe. The sandwich starts with the brand's house-made chicken salad, which is then paired with smokey bacon, fresh cucumber, lettuce, tomato, and mayo. The whole thing is then served on the brand’s signature French bread, or you can enjoy the same combo in the form of a wrap.
The new House-Made Chicken Salad & Bacon Sandwich and Wrap is an exclusive test item that's currently available only in the Cartersville market. However, fans should keep their eyes peeled for a potential broader release based on the test run.
Hearty Chicken Salad Sandwiches
Jimmy John's Has a New House-Made Chicken Salad & Bacon Sandwich
Trend Themes
1. House-made Food - Brands can innovate by creating more house-made and homemade food items as customers are looking for fresh and healthy options.
2. Hearty Salads - The popularity of hearty salads, such as chicken salad sandwiches, are on the rise as people look for more filling and satisfying options for on-the-go meals.
3. Limited-time Offers - Brands can create buzz and test new items by offering exclusive, limited-time items to certain markets and gauging customer response.
Industry Implications
1. Food and Beverage - This trend is relevant for the food and beverage industry, particularly for fast-casual restaurants looking to differentiate themselves with fresher, more house-made offerings.
2. Convenience Retail - Convenience stores could also capitalize on the popularity of hearty salads as customers look for quick and easy on-the-go meal options.
3. Market Research - This trend presents an opportunity for market research and testing companies to help brands make data-driven decisions on which exclusive items to test and where.