For New York Fashion Week this September, Cheetos is unveiling its first-ever runway show with House of Flamin' Haute and is inviting fans to stop by its style bar to take the idea of "looking like a snack" to new heights. The brand's playful high-fashion looks are put together with clothes, hair, makeup and bold nail art, all of which are Cheetos-inspired. In all, 21 Cheetos Flamin' Haute looks will walk down the runway, featuring styles from influencers and fans alike.
Those who are in New York City on September 6th or 7th have the opportunity to stop by the House of Flamin' Haute Style Bar to get "Cheetos-fied" with their very own Cheetah Tail Braids, Fiery Flamin' Hot Eyes, Chester's Ombre Kiss and Caught Snacking Nails.
Snack-Inspired Styling Bars
The Cheetos House of Flamin' Haute Invites Fans to Get "Cheetos-fied"
Trend Themes
1. Snack-inspired Fashion - The use of food-inspired designs in clothing, makeup and nail art creates a disruptive innovation opportunity for the fashion and beauty industries to appeal to younger, food-loving audiences.
2. Brand-fan Collaboration - The collaboration between Cheetos and its fans to create high fashion looks presents a disruptive innovation opportunity for brands across industries to engage with their audience and create unique brand experiences.
3. Pop-up Styling Bars - The trend of temporary styling bars provides a disruptive innovation opportunity for retail and fashion industries to offer interactive and personalized experiences to their customers.
Industry Implications
1. Fashion - Snack-inspired fashion and brand-fan collaborations create an innovation opportunity for the fashion industry to engage with younger audiences.
2. Beauty - The fusion of food and beauty through Cheetos-inspired makeup, hair and nail art presents a unique innovation opportunity for the beauty industry to experiment with creative designs and attract younger customers.
3. Retail - The concept of pop-up styling bars offers an innovation opportunity for retail industries to create interactive and personalized experiences for customers, drawing them into stores and increasing brand awareness.