In an effort to raise awareness about the dangers of leaving pets inside a hot car, Hot Hounds has partnered with pet treat company Earth Paws and creative Agency Rethink Canada to launch the new 'Car-Baked Dog Treats.' The unique dog biscuits are made by baking them inside a hot vehicle to show the critically high temperatures cars can obtain that is lethal to pets.
The Hot Hounds treats feature bright red and pink packaging with a cartoon dog that caught on fire. The dog illustration also features to Xs rather than eyes to highlight the new initiative's message. All profits raised from the sale of the Car-Baked Dog Treats will be donated to Society for the Prevention of Cruelty to Animals (SPCA) and consumers can purchase the dog biscuits online.
Pet Safety Awareness Treats
Hot Hounds Recently Launched the New 'Car-Baked Dog Treats'
Trend Themes
1. Pet Safety Awareness - Opportunity for innovative products or services that raise awareness about pet safety, such as pet temperature monitoring devices.
2. Creative Partnerships - Opportunity for collaborations between pet product companies, creative agencies, and non-profit organizations to create impactful campaigns and products.
3. Charitable Initiatives - Opportunity to create products that support a cause, where a portion of the proceeds is donated to relevant organizations.
Industry Implications
1. Pet Food Manufacturing - Opportunity for pet food companies to innovate and create unique and purposeful treats that address pet safety concerns.
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3. Non-profit Organizations - Opportunity for non-profit organizations in the animal welfare sector to collaborate with businesses and play a role in raising awareness and funds for pet safety initiatives.