Joel Embiid's Hot Habanero Mtn Dew Hot Sauce was created as a result of asking fans if they'd like to see peri-peri, fatalii, datil or habanero flavors in a hot sauce. The hot sauce created with Mtn Dew and 76ers player Joel Embiid boasts a flavor that's simultaneously fiery and citrusy, thanks to the inclusion of the flavors of the well-known carbonated soft drink. As Embiid describes, "I think people will agree that there is no other hot sauce like this."
While some may be drawn to the promise of spicy pepper flavors, others may find themselves open to trying the hot sauce for the familiar flavor experience it has the potential to provide with Mtn Dew—especially as the product packaging boasts graphic branding and the carbonated soft drink's brand colors.
Collaborative Soda Hot Sauces
Joel Embiid's Hot Habanero Mtn Dew Hot Sauce Has a Fiery Flavor
Trend Themes
1. Collaborative Hot Sauce - The trend of collaborating with popular brands and personalities to create unique hot sauces for consumers provides opportunities for disruptive innovations in the food and beverage industry.
2. Hybrid Flavor Combinations - The trend of combining contrasting flavors such as spicy and citrusy, as seen in Joel Embiid's Hot Habanero Mtn Dew Hot Sauce, presents opportunities for disruptive flavor innovations in the food industry.
3. Graphic Branding and Packaging - The trend of using bold and eye-catching graphics in branding and packaging, as seen in the Hot Habanero Mtn Dew Hot Sauce, provides opportunities for disruptive innovations in the packaging industry.
Industry Implications
1. Food and Beverage - Collaborating with popular brands and personalities to create unique flavor combinations in hot sauces can disrupt the food and beverage industry and appeal to adventurous consumers looking for new taste experiences.
2. Packaging - The use of bold and eye-catching graphics in branding and packaging, as seen in the Hot Habanero Mtn Dew Hot Sauce, can disrupt the packaging industry and provide opportunities for innovative and attractive packaging designs.
3. Marketing and Advertising - Collaborative hot sauces can provide unique marketing opportunities for brands and personalities through cross-promotion and promotional labeling on products, creating opportunities for disruptive innovations in the marketing and advertising industry.