Hoppy IPAs and single malt whiskeys may seem to be completely different genres of alcohol indulgence altogether, but Lagunitas Brewing Company and Griffo Distillery have teamed up to ensure that these two beverages can sing from the same hymn sheet, with the introduction of the 'Still Waldos' whiskey, which is spiked with hops.
Offered up as a limited release, this particular single malt whiskey finds its origins in a Lagunitas Brewing project that involved creating a mash of a special ale, which was then fermented. The whiskey experts at Griffo then entered the picture, inserting the mash and hops to their stilling mechanism. Eventually, the liquid was stored in an American oak cask and aged for a few years to result in a whiskey that is floral, hoppy and utterly unique in its flavor profile.
Hoppy Single Malt Whiskeys
This Whiskey is Infused With Inimitable IPA Goodness
Trend Themes
1. Craft Beer and Spirits Fusion - As the popularity of craft beer continues to rise, cross-industry collaboration could lead to more fusion products like 'Still Waldos' whiskey.
2. Hopped Spirits - Infusing spirits with hops is an emerging trend that has the potential to disrupt traditional flavor profiles and attract a new audience.
3. Limited Release Specialty Spirits - Producing limited releases of specialty spirits like 'Still Waldos' whiskey can create a sense of urgency and exclusivity, driving demand and sales.
Industry Implications
1. Craft Beer - Collaborating with distilleries to create fusion products like 'Still Waldos' whiskey could be a disruptive innovation opportunity for craft breweries.
2. Distilleries - Infusing spirits with hops is a unique flavor profile that could differentiate distilleries in a crowded market and attract new customers.
3. Specialty Spirits - The success of limited release specialty spirits like 'Still Waldos' whiskey presents an opportunity for industry players to experiment with unique flavor combinations and capitalize on exclusivity and uniqueness.