In place of offering in-person tasting experiences, wineries have shifted to offering at-home wine tastings via Zoom. This includes Los Angeles' In Good Taste Wines and its new Wild Child Tasting Flight. Those who purchase a flight will receive the brand's patented six-ounce mini bottles and access to an expert-led virtual tasting on a video conferencing call. As Claire Waluch, Head of Growth, underlines: "Wine is a social activity, and physical distancing shouldn't stop us from creating memories over wine safely through virtual experiences."
The Wild Child Flight is touted as a grouping of eight "less traditional wines." Whether wine lovers choose to discover the kit on their own or explore it with the aid of In Good Taste Wines, they will appreciate a unique selection of wines.
Stay-Home Wine Tastings
In Good Taste Wines Leads Virtual Tasting Experiences on Zoom
Trend Themes
1. Virtual Wine Tastings - Wineries are shifting to offering at-home wine tastings via Zoom, providing a unique and convenient way for wine lovers to explore and enjoy a selection of wines.
2. Expert-led Virtual Tasting - Expert-led virtual tastings on video conferencing platforms like Zoom offer an opportunity for wine enthusiasts to learn from the experts and enhance their tasting experience.
3. Patented Mini Bottle Kits - The use of patented six-ounce mini bottles in tasting kits allows wineries to provide customers with an innovative and convenient way to experience a range of wines.
Industry Implications
1. Wine Industry - The wine industry can embrace virtual wine tastings and virtual expert-led experiences to attract and engage wine enthusiasts, creating new revenue streams and expanding customer reach.
2. Virtual Event Services - Virtual event service providers can cater to the growing demand for virtual wine tastings, offering innovative solutions, such as interactive tasting platforms and virtual sommelier services.
3. Beverage Packaging - Beverage packaging companies can capitalize on the trend of using patented mini bottles in wine tasting kits, providing custom packaging solutions for wineries to enhance the customer experience.