Emerging spirit maker Holla Spirits has announced that it has expanded its line of ready-to-drink cocktail pouches to include three new pre-mixed flavors: Lime, Papaya, and Watermelon.
Like Holla Spirit's other pouched cocktails, the new flavors are made from a mix of coconut water and organic vodka and come packaged in a 750ml pouch format. According to the company, the new flavor varieties will be available at Total Wine & More locations throughout the United States,
"Our first Ready-to-Drink line embodies this commitment with a convenient package, fun flavors and progressive ingredients. We’re reviving vodka with a fresh approach as we prepare for the inevitable direct-to-consumer future our generation demands," said Holla Spirits President Patrick Shorb.
Fruity Cocktail Pouches
Holla Spirits Introduces Three New Ready-To-Drink Cocktail Flavors
Trend Themes
1. Ready-to-drink Cocktails - The trend of pre-mixed cocktails in convenient packaging creates an opportunity for startups to introduce unique flavors or ingredients, especially targeting younger generations.
2. Coconut Water and Organic Vodka Mixes - The trend of mixing coconut water with organic vodka can create innovative flavors, and provide a selling point of natural and healthy ingredients.
3. Direct-to-consumer Packaging - The trend of direct-to-consumer packaging for alcoholic beverages provides an opportunity for startups to target millennials and Gen Z who prefer online shopping, and to optimize their supply chain by eliminating intermediaries.
Industry Implications
1. Alcoholic Beverages - Ready-to-drink cocktails can disrupt the alcoholic beverage market, especially targeting millennial and Gen Z consumers looking for convenience and unique flavors.
2. Packaging - Innovative and eco-friendly packaging solutions for ready-to-drink cocktails can create a competitive advantage and appeal to customers looking for sustainable options.
3. E-commerce - The direct-to-consumer trend in the alcoholic beverage industry creates an opportunity for e-commerce platforms and delivery services to expand their offerings and reach new target markets.