High Noon, the best-tasting hard seltzer brand, is expanding its lineup with the new High Noon Vodka Iced Tea, set to become the go-to hard tea option for summer 2024 and beyond. This premium non-carbonated drink is crafted with real vodka and real iced tea, offering a refreshing twist on a summertime classic without added sugar.
Consumers are increasingly turning to hard tea, making it one of the most popular ready-to-drink (RTD) categories in 2023, surpassing other favorites like hard lemonade and wine coolers. High Noon Vodka Iced Tea caters to this demand with four enticing flavors: Original, Peach, Lemon, and Raspberry. Each 355ml can contains just 90 calories, is gluten-free, and promises a light sweetness with a hint of black tea.
Available in Variety 8-packs for an MSRP of $19.99, High Noon Vodka Iced Tea is the perfect addition to your summer beverage lineup. Enjoy the authentic taste of vodka and iced tea with a modern twist, and elevate your hard tea experience with High Noon.
Hard Ice Tea Drinks
The High Noon Vodka Iced Tea Debuts in Time for Summer
Trend Themes
1. Premium RTD Beverages - Consumers are gravitating towards high-quality ready-to-drink options that deliver authentic, premium experiences.
2. Health-conscious Alcoholic Drinks - Drinks low in calories and free from added sugars are seeing increased demand as health-minded consumers seek better-for-you alcoholic beverages.
3. Flavor-variety Innovation - Offering multiple enticing flavors like Original, Peach, Lemon, and Raspberry captures consumer interest and caters to diverse taste preferences.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage market is expanding with innovative, health-conscious options that appeal to modern consumers.
2. Health and Wellness - Health and wellness industries can capitalize on the growing trend of low-calorie, gluten-free alcoholic drinks without added sugars.
3. Packaging and Distribution - Innovations in packaging, such as variety 8-packs, provide convenient and attractive options for consumers looking for premium drinks.