To revive adults from the dark and drawn-out days of winter, High Noon Spirits Company launched the limited-edition High Noon Snowbird Pack, featuring fan-favorite an all-new hard seltzer flavors. Inside this special hard seltzer pack, consumers will find varieties that they already know and love, like Plum and Raspberry, as well as new favorites like Plum and Raspberry.
As part of a recent survey, High Noon found that 60% of 21 to 28-year-olds yearn for a sunny escape during the cold months and that one in 10 have already taken the plunge and relocated to a warmer destination to soak up more sunlight. With its bright, juicy flavors, this hard seltzer pack specifically speaks to Millennial and Gen Z adults desiring a sense of escape.
Escapist Hard Seltzer Packs
The High Noon Snowbird Pack is Full of Refreshing, Sunkissed Flavors
Trend Themes
1. Limited-edition Hard Seltzer Packs - A trend of launching special hard seltzer packs with unique flavors to cater to consumers' desire for variety and novelty.
2. Sunny Escape Themed Products - A trend of offering products that evoke a sense of escape and vacation, targeting younger adults who yearn for warmer destinations.
3. Targeting Millennial and Gen Z Adults - A trend of creating products specifically tailored to the preferences and desires of the Millennial and Gen Z demographics.
Industry Implications
1. Alcoholic Beverage Industry - Opportunities for alcoholic beverage companies to create limited-edition packs and new flavors that appeal to younger consumers who seek variety and novelty in their drinks.
2. Travel and Vacation Industry - Opportunities for travel and vacation companies to offer products and experiences that evoke a sense of escape and appeal to younger adults looking for sunny destinations.
3. Consumer Goods Industry - Opportunities for consumer goods companies to create products and marketing campaigns that specifically target the preferences and desires of the Millennial and Gen Z demographics.