Veggie Protein Substitutes

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MorningStar Farms' Hickory BBQ Riblets Doesn't Contain an Ounce of Meat

MorningStar Farms has created a scrumptious-looking Hickory BBQ Riblets dish that will satisfy anyone's craving for meat. Whether a clean-eating vegetarian wants to spice up their dinner, especially as the cold winter weather settles in or a onetime carnivore is seeking ways to curb cravings, this food product has them covered. It is covered in a sweet and smoky barbecue sauce, which is something not often associated with vegetarian meals.

Predominantly made up of soy protein concentrate and texture wheat protein, the MorningStar Farms Hickory BBQ Riblets is meant to be a dietary exchange for two very lean meats and two carbohydrates. Currently distributed in the United States, the Hickory BBQ Riblets can be prepared in a number of ways including casual wraps and more formal dinners.
Trend Themes
1. Plant-based Protein - The rise of plant-based proteins such as soy and wheat provides disruptive innovation opportunities in the food industry.
2. Meat Substitutes - Meat substitutes like MorningStar Farms' Hickory BBQ Riblets are a growing trend in the food industry, providing opportunities for innovation in product development and marketing.
3. Vegetarian Convenience Foods - Vegetarian convenience foods like the Hickory BBQ Riblets meet the growing demand for quick and easy meal options, creating opportunities for innovation in packaging and distribution.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend towards meat substitutes and plant-based proteins with innovative new products and marketing strategies.
2. Packaging - As demand for vegetarian convenience foods grows, the packaging industry can develop innovative new solutions to meet the needs of this market.
3. Distribution - The growing popularity of vegetarian convenience foods like the Hickory BBQ Riblets presents opportunities for innovation in distribution strategies and channels.

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