Herbalife launched Protein Chips as a convenient, savory way for people to meet their daily nutrition goals and replace conventional meals with snacks. The Protein Chips, exclusively available through Herbalife independent distributors, provide eight grams of plant-based pea protein and natural flavor without cholesterol.
These grab-and-go, vegetarian-friendly chips are not fried and share a mild barbecue flavor to satisfy the growing number of younger demographics in search of protein-packed snacks with plant-forward ingredients.
"The culture of snacking continues to evolve as consumer demand for protein grows," explains Ibi Montesino, Managing Director, Herbalife North America, "Consumers are turning to on-the-go protein snacks, due to protein's unique role in supporting weight management and overall health."
Alt Protein Chips
Herbalife Protein Chips Share Eight Grams of Plant-Based Pea Protein
Trend Themes
1. Plant-based Protein Snacks - There is increasing consumer interest in plant-based snacks that offer high protein content without compromising on taste.
2. On-the-go Nutrition - Busy lifestyles are driving demand for portable, nutritious snack options that can replace conventional meals.
3. Health-conscious Snacking - Rising health awareness is leading consumers to seek out snacks that provide nutritional benefits like protein without added cholesterol.
Industry Implications
1. Healthy Snack Foods - An industry meeting the needs of health-oriented consumers looking for nutritious, plant-based snack alternatives.
2. Plant-based Foods - A rapidly growing industry focused on creating food products derived from plants to cater to the increasing vegan and vegetarian population.
3. Weight Management Products - This industry sees substantial growth in demand for products that aid health-conscious individuals in managing their weight through high-protein, low-calorie options.