Despite being filled with people and things to do, large cities can be incredibly lonely and some start-ups and projects are developing creative solutions to tackle social isolation in young people—her-people is helping to bring women in Toronto together for shared experiences, connection and creation.
Those in Toronto, the most populous city in Canada, can meet like-minded women through once-weekly gatherings, which unfold over the course of four weeks. For the month of February, her-people has devoted Tuesdays throughout the month to calligraphy, a DIY apothecary project, an introduction to watercoloring and a book club discussion, with all of the necessary supplies, materials, snacks and refreshments included for the price of $195.
To nourish new friendships in a comfortable setting, her-people caps each of its curated experiences at 15 attendees.
Curated Community Experiences
Toronto's her-people Curates Experiences for Connection & Creativity
Trend Themes
1. Social Connection Events - Creating curated experiences for people to connect and create together is a trend that is growing, especially for young people suffering from social isolation in urban areas.
2. All-inclusive Group Programs - All-inclusive programs, such as her-people, that provide all necessary supplies, materials, snacks and refreshments are increasingly popular, making it easier for individuals to participate and feel welcomed.
3. Female-focused Gatherings - her-people’s focus on women allows for more targeted and personal gatherings that cater to specific needs and interests.
Industry Implications
1. Hospitality - The hospitality industry can leverage curated community experiences to attract guests and increase revenue through partnerships with experience providers or by creating their own events.
2. Event Planning - Event planners can offer curated experiences as a unique and personalized service for clients who are seeking more meaningful social connections.
3. Wellness - The wellness industry can utilize curated community experiences as a tool for building strong communities and promoting holistic wellness practices, such as yoga or meditation classes.