In celebration of the Hennessey 250th Anniversary, the French cognac brand has released a special edition blend, a world touring historical exhibit and a digital time capsule project. The unique touring exhibit is a chance for the longstanding brand to re-educate consumers on its heritage and unique history.
The time capsule project involves individuals digitally toasting the brand's milestone on social media by sharing an image and a message to a geotagged interactive map. The unique social media engagement strategy connects the brand with individual consumers through Facebook and an email capture. A winner from the Hennessey Time Barrel entrants will receive a tour of the brand's routes in France.
Also apart of the Hennessey 250th Anniversary celebrations, a Time Barrel exhibit providing an interactive history of the brand will be touring globally beginning in China in April 2015.
Cognac Heritage Exhibits
The Time Barrel Project Celebrates the Hennessey 250th Anniversary
Trend Themes
1. World Touring Exhibits - The global touring exhibit trend provides an opportunity for brands to engage with consumers and educate them about their unique heritage and history.
2. Digital Time Capsules - Digital time capsule projects on social media offer brands a chance to connect with individual consumers and create engaging, interactive experiences.
3. Special Edition Blends - Releasing special edition blends allows brands to commemorate milestones and create excitement among consumers.
Industry Implications
1. Cognac - The cognac industry can use world touring exhibits and digital time capsules to promote their brands and educate consumers about their heritage and products.
2. Marketing and Advertising - Marketing and advertising agencies can help brands create and execute engaging digital time capsule projects to connect with consumers and build brand loyalty.
3. Tourism - The tourism industry can leverage world touring exhibits to attract visitors and showcase the unique history and heritage of different destinations.