Kim Jones has launched his first partnership with Hennessy X.O cognac for a limited-edition three-piece collection. A Masterpiece decanter, a limited-edition bottle of Hennessy X.O that is "ready to wear," and a pair of ‘HNY Low’ sneakers by Kim Jones are all part of the release. Each pair of the custom sneakers come with a cotton drawstring dustbag and an oak box.
Additionally, the decanter has been painted in a gradient of colors, emulating the hues of the several eaux-de-vie’s that the Master Blender combined to create Hennessy X.O.
"I wanted it to be elevated and chic, to reflect both the long heritage of cognac and my own design values," explained Jones in a statement. "I wanted it to feel like you’re almost looking into the bottle. It’s a glass of cognac in sneaker form."
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Hennessy X.O. Unveils its First Luxury Fashion Item with Kim Jones
Trend Themes
1. Luxury Fashion Collabs - Producing limited-edition items co-branded with well-known luxury brands is an innovation opportunity for businesses seeking to expand their reach and appeal to a new consumer base.
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Industry Implications
1. Fashion - Fashion and luxury brands can collaborate with other industries to create exclusive products that enhance their appeal amongst consumers.
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