Scottish gin maker Hendrick's has announced the launch of Neptunia, a limited-edition gin made from Scottish coastal botanicals. The new expression will be added to master distiller Lesley Gracie's Cabinet of Curiosities collection.
According to Gracie, the new gin is an "ode to the sea" that blends floral flavors, coastal herbs, and a citrus finish with notes of saline minerality. In addition, the refreshing new gin comes with a matching ocean-inspired bottle and labeling made-up of a turquoise blue label printed atop a deep navy bottle.
"Most of my creations are based on memories. Hendrick’s Neptunia, for me, is that freeing feeling of the sea bottled in a gin – the wind in your hair and the salty sea breeze on your face," said Gracie in a recent press release.
Salty Seaside-Inspired Gins
Hendrick's Announces Launch of New Ocean-Themed Gin, Neptunia
Trend Themes
1. Ocean-inspired Spirits - Developing spirits that incorporate flavors and themes from the ocean could appeal to consumers looking for unique and refreshing options.
2. Coastal Botanicals - Exploring the use of coastal botanicals in the creation of spirits could create a new category of uniquely flavored beverages.
3. Limited-edition Beverages - Offering limited-edition runs of spirits with unique flavor profiles and packaging could generate excitement and boost sales.
Industry Implications
1. Spirits and Alcoholic Beverages - Incorporating new and unique flavor profiles into spirits could disrupt the industry and appeal to adventurous drinkers.
2. Packaging and Labeling - Developing new and eye-catching packaging and labeling designs for spirits and other beverages could be a disruptive innovation opportunity for packaging companies.
3. Tourism and Hospitality - Creating themed cocktails and beverages based on local flora and fauna could add value and excitement to the offerings of hotels, bars, and restaurants in coastal regions.