Retailer ALDO announces its Force for Good campaign and to kick off the initiative, it works closely with Kids Help Phone in Canada to create the HEARTTOTE. The two work to promote more attention around mental health awareness and bring support to those who are in need. The partnership is long-term and it is comprised of various social and culturally important moments taking place throughout the year.
It started on June 1st and simultaneously with LGBTQ2+ Pride Month. The collaboration highlights the HEARTTOTE which is a reusable bag that is available to buy in stores and online. Notably, all of the Canadian proceeds will be directed to Kids Help Phone to support the overarching cause.