In order to bring awareness to the heart-healthy food options served by Step One Foods, the Ideas that Kick design agency was challenged to create packaging to communicate how easy it is for consumers to control their cholesterol levels and reduce dependency on prescription medications.
Step One Foods are put together by a practicing cardiologist so that each meal delivers essential nutrients in each serving. With smoothie mixes, crunch bars, oatmeal, pancake mixes and pecan bars, Step One Foods shows that eating well certainly doesn't mean you have to cut out everything that tastes good. One of the most fun details in the new packaging system is a small stethoscope icon bent into the shape of a heart, reiterating good heart health.
Heart-Healthy Food Branding
Step One Foods' Packaging Emphasizes Good Heart Health
Trend Themes
1. Heart-healthy Food Packaging - Opportunity for disruptive innovation in creating packaging that effectively communicates the health benefits of heart-healthy food options.
2. Cholesterol Reduction - Opportunity for disruptive innovation in developing products and services that help consumers easily control their cholesterol levels without relying solely on prescription medications.
3. Nutrient-dense Meals - Opportunity for disruptive innovation in designing meals that deliver essential nutrients in each serving, appealing to health-conscious consumers.
Industry Implications
1. Food and Beverage - Opportunity for disruptive innovation in the food and beverage industry by creating heart-healthy food options that are both nutritious and delicious.
2. Packaging and Labeling - Opportunity for disruptive innovation in the packaging and labeling industry by developing creative and informative packaging that effectively communicates the health benefits of products.
3. Health and Wellness - Opportunity for disruptive innovation in the health and wellness industry by creating products and services that help consumers easily manage their cholesterol levels and improve heart health.