Bai Brands has released a line of healthy carbonated drinks that provides a refreshing alternative to sugary sodas. Beverage Daily writes, "Bai Brands founder Ben Weiss says he believes carbonated soft drinks are ‘dying on the vine and need true variety’ as his firm aims to disrupt the category with sparkling line Bai Bubbles." All natural and infused with anti-oxidants, the healthy carbonated drinks will help people stay on track when it comes to living better lifestyles without making too many sacrifices along the way.
Bolivia Black Cherry, Peru Pineapple, Gombi Pink Grapefruit, Waikiki Coconut, Jamaica Blood Orange, Indonesia Nashi Pear and Guatemala Guava make up the exotic flavors for this new line. Sold in slim cans, the healthy carbonated drinks will launch sometime next year.
Healthy Carbonated Drinks
Bai Brands Introduces All-Natural, Anti-Oxidant Sparkling Beverage Line
Trend Themes
1. Anti-oxidant Carbonated Beverages - Companies can innovate their beverage lines by incorporating anti-oxidants into carbonated drinks.
2. Exotic Flavors - Incorporating unique flavors in healthy carbonated beverages can provide consumers with an alternative to traditional soda flavors.
3. Slim Can Packaging - Using slim cans instead of traditional soda cans can make healthy carbonated drinks stand out on store shelves.
Industry Implications
1. Beverage Industry - With the increasingly health-conscious consumers, the beverage industry can capitalize on the creation and marketing of healthy carbonated drinks.
2. Health and Wellness Industry - The health and wellness industry can use the availability of healthy carbonated drinks to maintain or increase the interest of consumers in living healthier and more active lifestyles.
3. Packaging Industry - The packaging industry can explore unique packaging options, like slim cans, that can creatively package and market healthy carbonated drinks to consumers.