To help consumers enjoy its popular 'Leggera' healthier pizza range at home, PizzaExpress introduced a trio of take-home pizza products for retail environments.
The Prawn & Broccoli, Spinach Kale & Goat Cheese and Chicken & Vegetable varieties are packaged in small rectangular boxes that contain just a single portion of pizza for one made with a multigrain crust. To emphasize the fact that these pizzas are packaged in smaller formats, they include a stamp that touts the pizzas as lighter and healthier meals that serve one. Alongside this, all of the assorted toppings on each pizza are listed in small print.
The packaging for these nourishing vegetable pizzas designed by the Bulletproof agency shows off the vibrancy of each food product, communicating that a better-for-you option does not mean compromising on flavor.
Healthy Single-Serve Pizzas
PizzaExpress' Healthier Pizza Range Includes a Portion for One
Trend Themes
1. Small-format Packaging - Compact packaging for single-serve products emphasizes convenience and portion control.
2. Health-conscious Food - Consumers seek out healthier food options without compromising on taste.
3. Vibrant Food Packaging - Eye-catching packaging that highlights the vibrancy and freshness of food products attracts health-conscious consumers.
Industry Implications
1. Frozen Food - Frozen food companies can develop single-serve options with healthier ingredients and convenient packaging.
2. Health Food - Health food industry can expand their product range by offering single-serve, healthier options with visually appealing packaging.
3. Food Packaging - Food packaging companies can create visually striking packaging designs that communicate the health and taste advantages of the product.