With so many wellness drinks on the market screaming for a consumer's attention, Holy is a health drink with a refreshingly and simple design. Holy is a sparkling beverage that contains with no sugar, fat and only has three calories. Holy is made with water, vitamins, minerals and plant extracts the main purpose of the health drink is to aid the body in detoxification.
To reflect the purity of the beverage, Holy Industries worked with the Blue Elephant branding agency for the development of packaging. The result is a can made with unpainted aluminum and showing off the raw metal actually makes its design quite visually appealing as well as more responsible in terms of the product's carbon footprint. The healthy Holy drinks are sold at high-end restaurants, bars, hotels, spas and gyms.
Purist Wellness Beverages
'Holy' is a Health Drink That Promises Miraculous Fixes for Ailments
Trend Themes
1. Wellness Beverages - Opportunity for disruptive innovation in creating healthy and low-calorie drinks that aid in detoxification.
2. Simple Design - Opportunity for disruptive innovation in packaging design that reflects the purity and health benefits of the product.
3. Sustainable Packaging - Opportunity for disruptive innovation in using eco-friendly materials for beverage packaging to reduce carbon footprint.
Industry Implications
1. Beverage Industry - Opportunity for disruptive innovation in the development of new wellness beverages that cater to health-conscious consumers.
2. Design Industry - Opportunity for disruptive innovation in creating visually appealing packaging designs for health drinks that reflect their purity and simplicity.
3. Sustainable Packaging Industry - Opportunity for disruptive innovation in producing eco-friendly packaging solutions for the beverage industry to meet consumer demand for sustainability.