A clinically backed health beverage that aids with digestion is on the market under the name of Olipop. The branding aesthetic is facilitated by a group of creatives — Tampa-based creative director Kenny Coil, St. Petersburg-based designer Marc Berenguer and commercial photographer Andi Devon, who worked alongside Olipop's team.
The group attempted to hit the sweet spot between aesthetically playful and information-forward design. This is reached through a cheerfully vibrant color palette and minimalist illustrations. The creative decisions hammer on nostalgia as the packaging of the health beverage reflect the appearance of "old style colas."
Olipop's offerings — from the Ginger Lemon flavor to the Strawberry Vanilla option, present an attention-captivating aesthetic that will surely go a long way in making a health beverage accessible to consumers.
Photo Credits: Andi Devon
Clinically Backed Digestive Beverages
Olipop's Health Beverage Branding is Playful & Informative
Trend Themes
1. Digestive Health Beverages - Opportunities for innovating health beverages with clinically backed digestive benefits.
2. Playful Branding - Innovative brand design that combines playful aesthetics with informative and educational product information.
3. Nostalgic Packaging - Innovative product packaging that incorporates nostalgic elements to attract consumers and stand out in the market.
Industry Implications
1. Beverage Industry - Opportunities for companies in the beverage industry to create health beverages with digestive benefits and playful, informative branding.
2. Health and Wellness Industry - Opportunities for companies in the health and wellness industry to incorporate clinically backed digestive benefits into innovative products with fun and interactive branding.
3. Design Industry - Opportunities for creatives and designers to create standout packaging and informative branding for health and wellness products with nostalgic elements.