Health-Ade, known for its Kombucha products, ventures into the prebiotic soda market with the launch of SunSip. Recognizing consumers' increasing interest in gut-health benefits in carbonated beverages, SunSip is a prebiotic soda containing five grams of sugar sourced from cane sugar and sweetened with fruit juice and monk fruit. Health-Ade recently expressed interest in expanding beyond kombucha products, announcing that it has been experimenting for the past five years.
The soda has four flavors—Raspberry Lemonade, Cherry Cola, Strawberry Vanilla, and Root Beer. Formulated with 2g of fiber from agave inulin fiber and the inclusion of apple cider vinegar, SunSip aims to offer additional gut-health advantages.
The product is available at Whole Foods stores and on Health-Ade's website. The suggested retail price is $2.49 per can.
Functional Prebiotic Soda Lines
Health-Ade Launches the SunSip Carbonated Beverages
Trend Themes
1. Gut-health Beverages - Consumers' interest in gut-health benefits in carbonated beverages fuels the growth of prebiotic soda lines like Health-Ade's SunSip.
2. Expansion Beyond Kombucha - Health-Ade ventures into the prebiotic soda market, indicating a shift towards diversification from its Kombucha products.
3. Functional Soda Formulations - With added fiber and apple cider vinegar, SunSip offers an innovative approach to traditional soda formulations, focusing on functional benefits.
Industry Implications
1. Beverage Industry - The launch of SunSip by Health-Ade reflects the growing demand for functional and gut-health focused beverages in the industry.
2. Natural and Organic Food Industry - SunSip's use of cane sugar, fruit juice, and monk fruit as natural sweeteners aligns with the preferences of consumers in the natural and organic food industry.
3. Retail Industry - The availability of SunSip in Whole Foods stores highlights the retail industry's interest in offering functional and health-oriented beverages to consumers.