Harmonian sells specialized foods, "based on the Triticum Dicoccum variety of wheat seeds, one of the earliest domesticated, dual core crops, in the ancient world, the official favorite of the Ancient Greeks," according to Package Inspiration. As such when the company hired MouseGraphics to do the branding, they wanted something that would connect with people who put healthy eating at the forefront.
MouseGraphics responded by designing a package that features a transparent section in the center resembling a grain. Considering that grains and wheat are supposed to be very healthy for you, this is a subtle yet effective way to meet the directions of Harmonian. Consumers can also get a glimpse of the food inside, which is always good for tempting onlookers into purchasing the product.
Grain-Focused Packaging
Harmonian by Mousegraphics Exudes Healthy Eating
Trend Themes
1. Grain-focused Packaging - Opportunity to create packaging designs that emphasize the health benefits of grains and connect with health-conscious consumers.
2. Transparent Packaging - Opportunity to utilize transparent sections in packaging to showcase the product and entice potential buyers.
3. Food Transparency - Opportunity to cater to consumers' desire for transparency by allowing them to see the food inside the packaging.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to differentiate themselves and appeal to health-conscious consumers through grain-focused packaging.
2. Packaging - Opportunity for packaging companies to innovate and create designs that incorporate transparent sections, enhancing product visibility and appeal.
3. Branding and Marketing - Opportunity for branding and marketing agencies to help companies connect with consumers by designing packaging that communicates health benefits and transparency.