Haribo Soda Twist Z!ng is the brand's latest addition to its confectionery lineup for the summer that's crafted with taste and texture in mind to provide consumers with the classic experience of retro candies.
The product is inspired by classic sodas with three flavors in the mix including Cherry Cola, Strawberry Appleade and Rhubarb & Custard. The candies have a soft gummy texture to start, which is covered in a tangy sugar coating that combine to create a tingling sensation with every bite. The candies come in 160-gram and 170-gram bags priced starting at £1.75.
VP of Marketing at Haribo UK Phil Murphy spoke on the new Haribo Soda Twist Z!ng candies saying, "This summer, we are proud to introduce the brand new Soda Twist Z!ng, a sour and soft treat inspired by nostalgic soda flavours you simply can’t resist. We know there’s a building trend for sour flavours for shoppers across the UK – evidenced by our beloved Tangfastics taking the lead for the best-selling Haribo product of our 40+ different lines. So, we’ve listened to demand from our audience, also taking into account the buzz for nostalgic, familiar flavours, and brought this Z!ngtastic mix to the fore."
Sour Soda-Flavored Candies
Haribo Soda Twist Z!ng Have a Soft and Sour Profile
Trend Themes
1. Nostalgia-inspired Confectionery - The growing consumer desire for flavors that evoke childhood memories is driving the popularity of retro-inspired candies.
2. Sour Flavor Craze - A rising demand for intensely sour flavors among consumers is reshaping the candy market to include more pungent taste profiles.
3. Soft and Tangy Textures - Combining soft gummy textures with tangy sugar coatings is creating a multi-sensory confectionery experience that appeals to adventurous snackers.
Industry Implications
1. Confectionery Industry - New product launches incorporating nostalgic and sour flavors are revitalizing the confectionery market with innovative and engaging options.
2. Flavoring Industry - The surge in demand for sour and nostalgic flavors presents opportunities for flavoring companies to develop unique and retro-inspired profiles.
3. Packaging Industry - Innovative packaging designs that emphasize nostalgic and sour attributes can attract consumer interest and boost product visibility in the market.